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  • 标题:Gastronomic tourism management: identifying the potential market in the Canaries
  • 其他标题:Gestión de turismo gastronómico: identificación del mercado potencial en Canarias
  • 本地全文:下载
  • 作者:Daniel Dorta-Afonso ; Hugo Padrón-Ávila
  • 期刊名称:PASOS. Revista de Turismo y Patrimonio Cultural
  • 印刷版ISSN:1695-7121
  • 出版年度:2021
  • 卷号:19
  • 期号:4
  • 页码:725-736
  • DOI:10.25145/j.pasos.2021.19.047
  • 语种:English
  • 出版社:Universidad de La Laguna
  • 摘要:The current situation of tourism has derived towards tourists demanding authentic and unique tourism experiences. However, providing tourists with such experiences is not a simple task for tourism firms and destinations. The literature suggests that gastronomy, as part of the culture of the communities tourists visit, has the potential to offer the uniqueness and authenticity demanded. We therefore build on food tour‑ ism literature to identify its potential as a motivational factor as well as an enhancer of tourists’ satisfaction. The aim of this study is to analyzs the characteristics of those visitors most likely to be interested in the consumption of typical local gastronomical products when visiting the Canary Islands. Consequently, in the present study we identify the profile of tourists for whom gastronomy plays an essential motivational role when travelling. To do so, we have used the answers given by tourists on the Tourism Expenditure Survey and conducted regression analysis. The results suggest that there are differences in the socio‑demographic profile of gastronomic tourists to Canary Islands, their motivations and also the characteristics of their trips. The conclusions of the study indicate that the segment of tourists motivated by gastronomy is considerable in the Canary Islands and it is necessary to improve the satisfaction of these tourists since they are more likely to spend more in the destination than the average visitor.
  • 其他摘要:La coyuntura turística actual ha derivado en que los turistas demandan experiencias únicas y auténticas. Sin embargo, la provisión de dichas experiencias no es una tarea fácil para los destinos y las empresas turísticas. La literatura sugiere que la gastr
  • 关键词:Gastronomy; Food tourism; Tourist segmentation; Food tourists; Tourist motivations.
  • 其他关键词:Gastronomía; Turismo gastronómico; Segmentación de turistas; Turista gastronómico; Motivación de turistas.
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