标题：ANALYSIS OF THE IMPACT OF ENVIRONMENTAL
PROTECTION STRATEGY ON THE COMPETITIVENESS OF INDUSTRIAL MANUFACTURING INDUSTRY UNDER THE DIGITAL MEDIA ECONOMY ENVIRONMENT
摘要：The proposal and implementation of environ-mental protection strategies will gradually affect the basic industrial structure and operating methods of industrial manufacturing. At present, the competitive advantage of China's industrial manufacturing indus-try is gradually weakening, and the uneven regional development has exacerbated this phenomenon. In this paper, we systematically study the impact of in-dustrial manufacturing environmental protection strategies on its competitiveness in the digital media economy environment. The environmental protec-tion strategy of the industrial manufacturing industry is set as an impact variable.In addition, the changes in the competitiveness of the industrial manufactur-ing industry before and after the application of envi-ronmental protection strategies and under different implementation intensities are analyzed. Further-more, we analyzed the mechanism by which envi-ronmental strategy directly affects the intemational competitiveness of manufacturing industry from the aspects of cost and demand. According to the quan-titative analysis results, the comprehensive competi-tiveness indicators of the industrial manufacturing industry before and after the application of the envi-ronmental protection strategy were 0.57 and 0.82, which was a difference of 0.25. Therefore, the pro-posal and implementation of environmental protec-tion strategies can effectively enhance the competi-tiveness of industrial manufacturing enterprises. However, the realization of the rapid improvement of the competitiveness of industrial manufacturing enterprises also requires the increase of R&Dinvest-ment, the improvement of theutilization rate of fixed assets, the optimization of business models, and the enhancement of industrial innovation capabilities. The environmental protection strategy of the indus-trial manufacturing industry in the digital media economy has a positive impact on its competitive-ness. There are subtle differences in the impact of different implementation of environmental protec-tion strategies on the competitiveness of industrial manufacturing.
关键词：Digital media economic environment;industrial manufac-turing;environmental protection strategy;industry com-petitiveness;impact analysis
