摘要：This article is a conceptual paper based on an extensive literature review performed as a preparation for replicating a study of Japanese hybrid factories in Central and Eastern Europe.Methodology: It focuses on hybridization showing that although the concept itself originates in evolutionary biology,its application in the field of International Business bears a strong resemblance with the cultural approach and Japanization.Findings: Given some recent criticism of the hybridization studies,this article argues that the literature applying the concept would benefit from going back to its origins (i.e.the evolutionary approach),which in itself is a well know paradigm in organizational studies and could help in overcoming current conceptual limitations.
关键词：evolutionary theory;
international Business;
hybridization
