标题:Communicatives factors for the elaboration of educational products/processes in Professional Post-graduate Programs in the area of Teaching/Learning in Sciences and Mathematics: emerging reflections in motion
摘要:In the production of educational products/processes of Post-graduate Professional Programs, we noticed the existence of a movement of reflection about the materialization and virtualization of these materials. Thus, this work presents some factors and elements that may constitute the communicational dialogue of the educational products/processes into the area of Teaching, showing its conceptual and pedagogical perspectives, helping students and professors in their productions, in order to qualify them and to widen the conditions about access and use by the community in general . From a qualitative approach, in dialogue with a bibliographic research, our reflections culminated in the construction of five factors (Materiality, Language, Aesthetics, Usability and Advertising), as components of a Communicational Axis, revealing a concern that is beyond superficial determinations of educational products/processes.