期刊名称：Advance Journal of Food Science and Technology
印刷版ISSN：2042-4868
电子版ISSN：2042-4876
出版年度：2015
卷号：7
期号：10
页码：815-820
出版社：MAXWELL Science Publication
摘要：Case analysis to identify innovative strategies for food security occurred in the Oriental Hotel, voluntarily implement food safety control. Food security strategy investigation and the reasons for their use of multiple data sources, including accommodation and catering industry to implement and document interviews with key decision makers in the hotel performed to observe the business environment were examined. This finding suggests that addressing food security, not only is the food control strategy, when the issue of marketing and business strategy is very important. The results of this study also demonstrated the relationship between reward and food security strategies. Interview analysis showed that the attitude of senior management in the hotel's food security policy, the company's ability to significantly dependent on the corporate image.
