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  • 标题:Analysis on Information Sources of Consumers' Perception of Food Safety Risks by ID3 Algorithm
  • 本地全文:下载
  • 作者:Guo Xiao-Yan ; Gao Wei-Yi
  • 期刊名称:Advance Journal of Food Science and Technology
  • 印刷版ISSN:2042-4868
  • 电子版ISSN:2042-4876
  • 出版年度:2015
  • 卷号:9
  • 期号:1
  • 页码:60-64
  • 出版社:MAXWELL Science Publication
  • 摘要:The aim of this study is to research of the effect on different sources of information on consumers' perception of food safety risks to the level of consumers' perceived risk. This study through the questionnaire survey, using ID3 algorithm to do analysis. The results showed that consumers' food safety risk perception level was generally high, which adopted by the government and experts to get information was the highest. Finally, combining the research results were presented to suggestions of reducing consumers' perceived risk levels.
  • 关键词:Food safety ; ID3 algorithm ; information source ; risk perception ; ;
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