出版社：Science and Innovation Center Publishing House
摘要：Purpose: The aim of the research is to trace the key milestones in the history of the football club “KamAZ” – from the emergence of a unique workshop team in the early 80s of the XX century up to today, being one of the strongest football clubs in Russia. Methodology: The article involves of materials from the local press (“Echo Tribune”, “Chelninskye Izvestiya”, “Vesti of KAMAZ”), which are stored in local funds and allow to restore the unique flavor of the sports life of the town associated with the grandiose construction of the twentieth century – the construction of an automobile giant. Results: It accentuates that KAMAZ football team played an important role in creating the sports image of the plant after the same name, becoming a kind of a symbol of the town and laying the foundation of football life as an integral part of the social and cultural image of Naberezhnye Chelny. Practical implications: The field of application of the results: the research allows you to contribute to the study of the history of football as a phenomenon of the mass culture of residents of the autograd, which has not only sports results, but also accumulated traditions, the names of the best players, the established system for training football players.
