摘要：This text is dedicated to the study of a term that has been much used recently in Brazilian journalistic coverage, shielding spread via media. The notion of media shield arises in a moment of social, economical and political protest effervescence. The shield as a dispositive would characterize a given editorial strategy of the reference media that is reported by alternative and emerging media. The shielding here taken as a device may refer to the process relating to the contract of communication in detaining properties of a given media, its consequent product and the set of relations that its recognition may engender. It would characterize a given editorial media strategy of reference that is being denounced by alternative and emerging media. The analysis of actions involving the use of the term shielding, whether in the textuality of journalistic vehicles (in its online versions), or in the criticism provided by the alternative media, or even in the comments of readers (expressed in digital social media), leads to need for further study in the mediatization scenario.
