摘要：This article aims to discuss the language strategies used to create BuzzFeed News Brasil’s headlines, that uses colloquial expressions, in a style pointed out by the news outlet’s editor as a differential that raises questions about what an internet headline should look like. The research is based on two interviews with the editor of the digital native media and a 30-day descriptive survey on the website. A total of 109 titles published during that period were examined. The results show particularities in writing, most of them anchored in the site’s editorial line, as well as similarities with the click-hunting models. The study also contributes to the discussion about the effectiveness of the traditional model of making titles for the news media on the web and how this format has changed to give space to a journalism that is closer to the public and more pleasant to the audience.
