摘要：This research was based on Nonaka and Takeuchi’s (1995) theory about the creation and management of knowledge. The aspect of it that is considered mainly is knowledge. Socialization. This is the case of RenovArte Café, a project for which the main guidelines were collaborative work and teamwork. Students of the subject of marketing from the Instituto Tecnológico de Querétaro and the Univeridad Autónoma de Querétaro worked jointly and together with the business proprietor as well. The Educational Plan for the Period 2007-2012 (SEP, 2007) states that its objective number four: the importance of developing an integral education in order to fortify personal values, competitiveness and the generation of knowledge in the classroom and to develop the teaching process with the help of the institutional environment. Part of the strategy emphasizes the idea of developing professional projects together with businesses to permit the students to put into practice their knowledge. The constructivist approach emphasizes in a more active role from students, generating their learning experiences (UAQ 2013). The role of making socially practical [creating nexus between education and business] and collaborating in the formation of the student of higher education is such that the Universidad Autónoma de Querétaro is developing specific activities to promote and reinforce this task as a part of the functions of the Direction of External Relations of the University (UAQ 2013), and through that accomplish objectives such the Promotion of coordinated efforts between the institutions and organizations of the social, public and private sectors: that is, facilitate the ability of exchanging experiences, information, knowledge and work” and “Expand the socially practical university links and launch different projects”.
