摘要：The purpose of the present study is to provide paradigm pattern of social manufacturing in manufacturing businesses with case study of furniture industry. In terms of purpose, this study is fundamental and in terms of method, it is a descriptive-explorative study. For purpose of qualitative data collection, interview tool was used. Moreover, in line with doing the interviews, theoretical sampling was used and to design the social manufacturing pattern in furniture industry, grounded theory with theStrauss and Corbin approach was used. According to results of open and axial coding results, competitive factors, active customers, financial factors, institutional factors, behavioral factors, strategic factors and upstream institute instructions were obtained as the effective causal factors in social manufacturing pattern in furniture industry. Decentralized structure, partnership environment, social networks, network trainings, information communication technologies and research and development capacities are the main infrastructures required for social manufacturing pattern in furniture industry. Educational challenges, financing challenges, managerial weaknesses, motivational challenges, executive challenges of manufacturing, inadaptability with strategies and information weaknesses are the main factors interfering in social manufacturing in furniture industry. The results obtained from axial encoding of effective strategies in social manufacturing pattern in furniture industry showed that environmental monitoring, product commercialization, development of cooperative capacities, intellectual property of ideas, assessment of idea to product and development of networking can be categorized in this classification. Moreover, effectiveness of networks, organizational effectiveness and effectiveness of product competitive advantage are the main consequences of social manufacturing in furniture industry..
