期刊名称：International Journal of Computer Science and Management Studies
电子版ISSN：2231-5268
出版年度：2021
卷号：42
期号：1
语种：English
出版社：Imperial Foundation
摘要：Consumers buy products not only because of need to them but also because of sudden urge to buy them. The impulse buying have been investigated by consumer behaviour researchers and marketing academician more than a half century Impulse buying is a common phenomenon of consumption today and its getting great attention from consumer researchers as well as marketers. It is important for companies to have a good understanding of factors triggering impulse buying. The main aim of this study is to identify the determinants influencing consumers towards impulse buying. The content analysis of the various researches about impulse buying behaviour may be guide to understanding the basic characteristics of impulse purchasing for future researchers by explaining the different factors influencing impulse buying.
