期刊名称：International Journal of Financial, Accounting, and Management
电子版ISSN：2656-3355
出版年度：2021
卷号：3
期号：2
页码：1-14
DOI：10.35912/ijfam.v3i2.611
语种：English
出版社：Goodwood Publishing
摘要：Purpose: This study aimed to reconfigure nation branding theories and concepts through infrastructure financing intervention. Research methodology: Data were collected using a QUAL to QUAN sequential mixed methods. Results: Qualitative research informed that the infrastructure that is required for nation branding to be road networks; airports; Information Communication Technologies (ICTs); reliable power supply; industrial facilities; tourism facilities; healthcare facilities; educational facilities; educational facilities; and residential accommodation. These were then classified into two namely economic and social infrastructure. Results from quantitative research showed that there is a positive relationship between nation branding and infrastructure financing. Also it showed that road infrastructure and airports were the most related to nation branding with public-private partnerships and bilateral/multilateral loans to finance their development respectively. Limitations: As a result of the COVID-19 the research did not manage to have some focus groups for a depth understanding and comprehensive response of the participants. Contribution: The results will help the Zimbabwean government consider developing the road networks and airports to enhance the nation’s bran.
