期刊名称：International Journal of Mechatronics, Electrical and Computer Technology
印刷版ISSN：2305-0543
出版年度：2021
卷号：11
期号：42
页码：5085-5090
语种：English
出版社：Austrian E-Journals of Universal Scientific Organization
摘要：the present study aimed to examine the causal relationship of "convenience," "ubiquitous," "relative advantage," and "adoption Intention" with mediating role of attitude toward adoption among Agriculture Bank customers in Iran. A sample of 352 customers (187 female and 165 male) were selected, applying the method of availability sampling as participants in this study. Participants completed the scales of convenience, ubiquitous, relative advantage, adoption intention, and attitude toward adoption. Data analyzed by using Pearson correlation coefficient and path analysis. There was a significant positive relationship between conveniences, ubiquitous, relative advantage, adoption intention, and attitude toward adoption. The proposed conceptual model's finding supported the influence of variables convenience, ubiquitous, relative advantage, and attitude toward adoption?on-adoption intention.
