期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2021
卷号：10
期号：2
页码：94-108
DOI：10.30543/10-2(2021)-8
语种：English
出版社：Academy of IRMBR
摘要：E-shopping engagement has become a significant user activity in cyberspace. Prior scholarship has found self-escapism a crucial user motivation to engage in e-shopping. The current research identifies dimensions of self-escapism motivation to engage in e-shopping and their influence on shoppers’ attitude, e-cart use, and abandonment. Data were collected from 305 shoppers in Pakistan via an offline survey. Results reveal self-suppression and self-expansion as dimensions of shoppers’ self-escapism motivation to engage in e-shopping. These dimensions of self-escapism motivation determine shoppers’ positive affective attitude towards e-shopping. Nonetheless, they have a differing influence on shoppers’ e-cart use and abandonment.
