摘要：The aim of this paper is to draw up a description of the Polish consumer via psychographic variables determining his nutritional habits and to define the relationship between descriptive and psychographic determinants for consumer behaviours. Such psychographic features were chosen: personality (measured by susceptibility to marketing influences and nutritional knowledge); beliefs (as concern for one's health and the attitude towards the general health of one's diet); ability to identify risks (understood as a feeling of food risk and nutrition risk) and innovativeness (described with food neophobia).
