摘要:The sports industry is growing fast on a global scale and is inclusive of both the manufacturing and service sectors because of its versatility and diversified workforce. In Turkey the growth rate in college graduates with degrees aligned to the industry is significant. However, despite the representation of women in the industry as athletes and teachers, within sports management women remain significantly underrepresented. This discussion highlights the cultural norms that contribute to gender representation and forecasts the gender equity benefits that would accrue to greater female representation in the sports industry..