期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2021
卷号：99
期号：10
语种：English
出版社：Journal of Theoretical and Applied
摘要：E-commerce has become a new shopping trend in the last few years. A type of e-commerce selling and buying objects in travel services is known as an online travel agency (OTA). OTA's presence is intended to make it easier for customers and travel suppliers to do transactions regarding travel services. It is widely predicted that the OTA ecosystem will continue to grow, seeing the increasingly massive internet use trend and the increasing use of smartphones. Even so, this does not mean that OTA companies are not experiencing challenges. It is proven that some companies cannot survive and eventually out of business. It happened because the company is unable to meet the needs and desires of its buyers. This research aims to analyze the factors that influence the intention to use the OTA mobile application using PLS-SEM. The research model was built based on a combination of TAM, UTAUT, ISS model, and perceived risk. The research results on 261 samples showed that the intention of using the OTA mobile application was influenced positively and significantly by perceived usefulness and hedonic motivation. This study's other constructs include social influence, information quality, system quality, service quality, perceived risk, and habit. However, they do not significantly positively affect the intention to use the OTA mobile application.
关键词：Intention to Use;Online Travel Agency;Mobile Application;SEM-PLS;Online Touri
