期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2021
卷号：99
期号：11
语种：English
出版社：Journal of Theoretical and Applied
摘要：E-commerce in Indonesia is growing very fast. It is supported by the increasing number of internet users in Indonesia and the value of e-commerce transactions. Based on the number of e-commerce companies, Shopee has excellent potential to be utilized by the public to market and sell products. The problem is that the number of visitors to the Shopee application has decreased even though Shopee is still in the first rank of other e-commerce sites. The research referred to the modified UTAUT2 with trust and continuous use intention as a novelty. This study aims to: 1) identify and analyze the factors that influence the continuous use intention of Shopee application in making product purchases; 2) determine and analyze whether age and gender variables moderate the relationship between these factors to continuous use intention. The research focuses on the process of purchasing a product in the Shopee application and active users of the Shopee application who have previously purchased products as research respondents. The research data were obtained through an online questionnaire. The data processing process is carried out using the Structural Equation Model (SEM) technique with the PLS approach, and there are measurement models and structural models. The conclusions from the results of this study are: 1) Facilitating conditions have a significant effect on continuous use intention; 2) Habit has a significant effect on continuous use intention; 3) Gender has a significant moderating effect which affects social influence on continuous use intention; 4) Age has a significant moderating effect that affects facilitating conditions towards continuous use intention.
关键词：E-Commerce;Modified UTAUT2;Continuous Use Intention;Online Shoppi
