期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2021
卷号：99
期号：15
语种：English
出版社：Journal of Theoretical and Applied
摘要：In this modern age, most people prefer buying stuff online. Based on a survey, the percentage of dissatisfaction for e-Commerce is still high in number. The top reason that can be improved based on customer�s response was to increase the quality and frequency of a promotion. One of the strategies to accommodate this problem is through the implementation of a loyalty program system. A loyalty program is a marketing strategy that rewards the customer for their loyalty act. In this study, the factors influencing the perceived usefulness, ease of use, customer satisfaction, and intention to use are conducted from 182 respondents from the three most popular e-Commerce in Indonesia, Tokopedia, Bukalapak, and Shopee. Based on the study results, information quality and system quality influence perceived usefulness. System Quality and SAervice Quality influence Perceived Ease of Use. Information Quality, Reward Variation, Reward Value influence Customer Satisfaction. None of the variables in this research influences Intention to Use.
关键词：E-Commerce;Loyalty Program;Customer Satisfaction;Intention To U
