期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2021
卷号：99
期号：5
语种：English
出版社：Journal of Theoretical and Applied
摘要：This study examined the moderating role of cybersecurity in the relationship between cybercrime and online shopping intention among Jordanian customers. A total of 270 online users were the study sample. Online survey was used to gather data which were then analyzed using partial least squares structural equation modelling run using Smart PLS 3.2.9 software. This study found that the cybersecurity moderated the negative relationship between cybercrime and online shopping intention among Jordanian customers. This study contributes theoretically by filling the gaps in the literature, by proposing the combined use of Perceived Risk Theory and Protection Motivation Theory in using the moderating role of cybersecurity in the relationship between cybercrime and online shopping intention. In practice, this study facilitates E-marketers in improving their company�s online markets by altering the perspectives and intention of customers towards online shopping, particularly through the improvement of cybersecurity policies to assure safe transactions.
