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  • 标题:CRM STRATEGY FOR E-COMMERCE BASED ON CUSTOMER PAYMENT TYPE
  • 本地全文:下载
  • 作者:JAROT S ; SUROSO ; ILHAM AL FAJRI
  • 期刊名称:Journal of Theoretical and Applied Information Technology
  • 印刷版ISSN:1992-8645
  • 电子版ISSN:1817-3195
  • 出版年度:2021
  • 卷号:99
  • 期号:7
  • 语种:English
  • 出版社:Journal of Theoretical and Applied
  • 摘要:E-wallets are now widely used as a substitute for physical money (paper money) which can be used in offline and online transactions. This is also in line with government policy regarding the National Non-Cash Movement (GNNT) which aims to form a society that uses more non-cash instruments (Less Cash Society / LCS) in transactions. Based on the monitoring of transactions with online business platforms, currently e-wallets are automatically used, but for offline transactions, especially in the retail business, it has not been seen that they have made maximum use of e-wallets. Even though e-wallet service providers have implemented many retail business owners in Indonesia. The fundamental thing that determines the success of an applied system is the frequency of system use. This study aims to find significant variables in the use of e-wallets in the retail business in the UTAUT model and add four variables, namely perceived value, perceived trust, perceived risk and promotional benefits. The research was conducted in a quantitative way, distributing questionnaires online as many as 35 questions, and analyzing demographic data using IBM SPSS 25 and PLS-SEM analysis with SmartPLS 3.2.8. The result, of the eight proposed hypotheses, four hypotheses were declared insignificant and rejected because the path coefficient and t-test values of these hypotheses were less than 0.1 and 1.96, while the other three hypotheses were declared significant and accepted.
  • 关键词:Evaluation;E-wallet;Retail Business;UTAUT Model;PLS-SEM
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