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  • 标题:Lessons we can learn from Advertising Age’s 2016 Magazines of the Year
  • 本地全文:下载
  • 作者:Flor Monserrat Rodríguez-Vásquez ; Francisco J.Ariza-Hernandez
  • 期刊名称:The Masthead
  • 印刷版ISSN:0832-512X
  • 出版年度:2021
  • 卷号:2021
  • 语种:English
  • 出版社:North Island Publishing
  • 摘要:Advertising Age, based in the USA, announced their magazines of the year for 2016 on December 19 recognizing their success in the marketplace and would be a good inspiration for the magazine industry in Canada as we go forward in 2017. The numbers are impressive with overall revenue growth 4-20% with print ad pages seeing 1% - 41% growth and digital revenue with 5%-17% . Digital Readership amongst these brands also saw growth of 7% - 37%. Some of these brands had record print issues and digital readership at an all-time highs. The 12 winners this year were AARP The Magazine, Bon Appétit, EatingWell, Good Housekeeping, HGTV, New York, The New Yorker, O,The Oprah Magazine, Popular Mechanics, Shape, Southern Living and Women's Health.
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