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文章基本信息

  • 标题:Advertising Week- Bell Media Talks about Big Data
  • 本地全文:下载
  • 作者:Sare Asli ; Naji Kortam ; Shafea Algamal
  • 期刊名称:The Masthead
  • 印刷版ISSN:0832-512X
  • 出版年度:2021
  • 卷号:2021
  • 语种:English
  • 出版社:North Island Publishing
  • 摘要:This week is Advertising Week in Toronto that is produced by the ICA and Masthead will be covering some of the sessions and the opening breakfast was hosted by Bell Media on how Big Data is evolving in the marketplace. The telcos are in a unique market position as they are now distributors and content creators that enables them to track the customer journey.
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