期刊名称：BASE - Revista de Administração e Contabilidade da Unisinos
印刷版ISSN：1984-8196
出版年度：2021
卷号：18
期号：2
页码：248-272
DOI：10.4013/base.2021.182.04
语种：English
出版社：UNISINOS
摘要：This paper examined the impact of innovative capability on innovation performance, considering the influence of market orientation on a low growth economic environment.It used a sample with 244 Brazilian industrial companies and Structural Equation Modeling.The results showed the positive impact of innovative capability on innovation performance and the negative effect of market orientation on this impact.The article contributes to the literature by identifying factors that simultaneously influence innovation performance in a restrictive environmental context.Business managers can use the results reported here in their strategies that enable the acquisition of new knowledge, using the integration between innovative capability and market orientation as driving factors of innovation performance.
