摘要：Low cost high value companies have shifted their view of the individual sector business to the value system in which all stakeholders internal and external should work to create share value. Business to low-cost high-value health care are the first mover and have started their business in a new field. In the paper this field is explored with the aim of reinventing the value for new activities or to reinvent the value chain for the existing activities. Business strategies must be adapted to the ability to catch the opportunities presented by the external environment. The needs of the population in quality health sector have increased and it’s necessary to ensure an appropriate response to the needs with the highest productivity in terms of overall service rendered. The health services must adapt to changing needs in order to develop manage measure and control the flow of knowledge and intangible. Businesses low cost high value health care have the ability to sense the needs (ex-ante) and the satisfaction (ex-post). The economic and monetary sacrifice is opposed to the benefits derived from the service received and the satisfaction of the proposed requirements. The final objective of the study is to analyze the different strategic choices from the value chain to the dynamic capabilities developed by two companies that have adopted low-cost high-value: the Centro Medico Santagostino and OdontoSalute allocated in northern Italy. By comparing the two case works we will highlight their business model.
关键词：value chain;dynamic capabilities;low cost high value;first mover;health care
