摘要：Colors, over time, have presented characteristics that insert them as objectives of performance and differentiation in the most diverse areas of human knowledge, as a consequence of their polysemic aspects. The Pantone company developed based on the exploration of the commercial possibilities that emerge from these chromatic elements, launching color systems, products and informative topics that delimit crucial points of the industries. Always launched at the end of each year, Color of the Year is a product of the Pantone Institute which aims to represent the events and sensations that the following year will present. This research aims to semiotically analyze the colors of the year launched by the company in the 2000s. Thus, a semiotic analysis was performed through Peirce's methodology and his observation in Firstness, Secondness and Thirdness, correlating the colors addressed, with the contexts in which they were inserted, debating them as products of their time.
