期刊名称：Journal of Asian Finance, Economics and Business
印刷版ISSN：2288-4637
电子版ISSN：2288-4645
出版年度：2021
卷号：8
期号：6
页码：869-878
DOI：10.13106/jafeb.2021.vol8.no6.0869
语种：English
出版社：Korean Distribution Science Association
摘要：This study aimed to analyze pro-environmental behavior (PEB) in students affected by environmental knowledge, green self-image (SI), and ecological attitude (EA). This survey research involving 249 respondents, with data obtained through the distribution of questionnaires. Relationships between variables were analyzed using PLS-SEM. The results show that environmental attitude and green SI positively affect ecological attitude and pro-environmental behavior. The results of subsequent studies indicate that ecological attitude has a positive impact on pro-environmental behavior. This study also shows that the direct effect of SI and EK is relatively small on pro-environment behavior. PEB can be enhanced by increasing green SI and consumer knowledge about environmental protection. It would be better if attitudes toward environmental protection are also considered because the results of this study indicate that attitudes have the most substantial influence in shaping PEB. This research was conducted in Indonesia, which geographically differs from other countries because Indonesia is a tropical and agricultural country with a large land area with thousands of plants as natural protectors. This condition is different from countries on other continents so that the pro-environment behavior also becomes different. These study results strengthen earlier findings of the positive relationship between green SI, EK, EA, and PEB.
