期刊名称：Revista Brasileira de Gestão e Inovação (Brazilian Journal of Management & Innovation)
印刷版ISSN：2319-0639
出版年度：2022
卷号：9
期号：2
页码：24-47
语种：Portuguese
出版社：Universidade de Caxias do Sul
摘要：Action learning and inductive thinking are teaching methods that are gaining ground in university entrepreneurship. This article explores this phenomenon from two points of analysis: singularity and limited rationality. The singularity is related to the entrepreneurship, subjectivity, and path-dependence, so that a startup is in a temporary window of opportunity. The limited rationality is the absence of historical basis and uncertain decision criteria. To this end, a qualitative approach is used through participant observation in three case studies of companies participating in an interdisciplinary project developed at one of the best Brazilian federal university. From the cases, it is possible to perceive points such as: Prevalence of fear of failure by students; Initial research for an optimal and generic solution, from the scientific literature or similar examples, typical of traditional teaching methods; Students' understanding that internal organization and learning management are more important than the technical solutions; The singularity of the startup problem, coupled with the limitation of facts and data, led the group to decide more on studies in a startup in loco than generic bibliographic research on the problem or the benchmarking; and The solution validation process was carried out by the legitimacy of the entrepreneur, and not by statistical or economic validation.
关键词：Limited rationality;Singularity;Startups;Learning by action;University entrepreneurship
