摘要：Currently the tourism sector faces one of the most notable economic crises in recent years; the health emergency of the Covid 19 virus has caused different changes in the tourist plant of a destination; That is why the present research aims to analyze the state that the hotel sector is going through in order to contribute to decision-making in tourism activity and in the identification of the problems generated from the pandemic. The methodology used was descriptive with a mixed approach it consisted of obtaining qualitative and quantitative data in which an online questionnaire was applied that provided the results. Where it was possible to show that the vast majority of hotels have had a decrease in customers than usual which is reflected in economic losses. From this the application of new strategies has allowed a reactivation of its commercial sector where the implementation of biosafety measures and marketing in the different digital platforms have been more applied to counteract the health crisis. It should be noted that the participation of entities based on the competences with the tourism sector has been essential for there to be a commercial reactivation in the face of the COVID-19 health crisis.
其他摘要：El propósito de este estudio es desarrollar un nuevo método que permita calcular las características de los desplazamientos turísticos favoreciendo la comprensión del comportamiento del visitante. Se consideran cambios y complejidades entre una primera fase de "búsqueda" cuasi-aleatoria de atractivos y sitios turísticos a visitar y una segunda fase de acceso directo a lugares de interés del territorio. Este método se basa en la noción de curva de entropía donde un valor bajo corresponde a un acceso directo y rápido a los sitios preseleccionados o recientemente definidos y un valor alto corresponde a una búsqueda casi aleatoria de sitios turísticos que muestran un comportamiento más errático de los sitios turísticos. La ubicación en el espacio y el tiempo de las partes de alta entropía de la trayectoria turística permitiría tomar mejores decisiones relacionadas con la gestión del turismo en un territorio determinado. Palabras clave: Modelos de desarrollo experiencias turísticas patrimonio desierto de Atacama.
