摘要：The Object of Research: management of higher improvements and advisory services, aimed at achieving the program outputs of the educational process by creating conditions for effective advisory support for applicants and staff of educational institutions. The issue to study: the introduction of measures and methods of advisory management in the quality of higher education management. The Main Scientific Results: the conceptual bases of advisory management as a system of principles, measures and methods of advisory management are revealed. Based on the subject approach, the models of the advisory process in higher education institutions are identified and characterized, the effectiveness of combining the models of internal and external counseling to ensure the quality of higher education is proved. The Area of Practical Application of Research Outputs: higher education institutions and institutions managing higher education. Innovative technological product: on the basis of the subject approach the technologies of advisory management are revealed. The introduction of these technologies into management of higher education improvements allows to use effectively the opportunities of advisory models of knowledge and information flow to achieve program outputs of educational process. The field of application of innovative technological product: practice of formation, implementation and development of management system of educational services improvements.
关键词：management of higher education improvements;advisory management;models of the advisory process
