首页    期刊浏览 2024年11月28日 星期四
登录注册

文章基本信息

  • 标题:Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences
  • 本地全文:下载
  • 作者:Yuwen Zhang ; Marios Sotiriadis ; Shiwei Shen
  • 期刊名称:Sustainability
  • 印刷版ISSN:2071-1050
  • 出版年度:2022
  • 卷号:14
  • 期号:5
  • 页码:3048
  • DOI:10.3390/su14053048
  • 语种:English
  • 出版社:MDPI, Open Access Journal
  • 摘要:The adoption and implementation of smart technologies in tourism destinations and visitor attractions to enrich tourists’ experiences and improve their satisfaction has become a new trend. The main purpose of this study was to explore the influence of the dimensions/attributes of smart technologies on tourism experience in the context of visitor attractions and related outcomes (satisfaction and post-consumption behavioral intentions). The Liangzhu Museum, Zhejiang Province, China, was used as the study area, and data were collected from 486 visitors and analyzed with a regression model. The results show that accessibility and interactivity affect smart technology-enhanced experiences. Tourists’ perceived value of smart technologies is significantly related to their satisfaction. Smart technology positively impacts word-of-mouth recommendations, revisit intention, and willingness to pay a price premium. Therefore, visitor attractions could improve tourists’ experiences by designing better infrastructure and services that incorporate the key dimensions of smart technologies, which would also improve their competitiveness.
国家哲学社会科学文献中心版权所有