标题：THE IMPACT OF HEALTH AWARENESS, FOOD SAFETY ATTENTION, AND ATTITUDE FACTORS TOWARDS CONSUMER PURCHASE INTEREST OF FOOD PRODUCTS POST-RISE OF COVID-19
期刊名称：Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN：2226-1184
电子版ISSN：2226-1184
出版年度：2022
卷号：122
期号：2
页码：3-13
语种：English
出版社：Russian Journal of Agricultural and Socio-Economic Sciences
摘要：This study purposes to analyze the relationship between the factors that shape consumer decisions in purchasing food products after the Covid 19 incident in June 2021. Consumers currently have high attention to the food products they consume. The Attention to Food Safety variable has a positive and highly significant effect on the Attitude and Purchase Intention variables, which are also consumer concerns about food safety which increase during the Covid-19 event. Attitude variable has a positive and highly significant effect on the Purchase Intention variable, interest can reflect a person's willingness to take a certain action. Consumers pay more for good quality products and services for the food products they consume.
