摘要：The presented research in this paper is to determine the impact of activities and characteristics of managers on the efficiency of strategic action of the company. The research included 327 managers from companies in Serbia. Correlation analysis determined the existence of statistically significant relationships between activity variables and characteristics of managers and strategic action variables. The variable communication with the variables improvement of quality and competitiveness of business, and the variable innovation and flexibility with the variables quality of vision and mission and strategic planning and decision-making showed an important connection. The regression method determined that the characteristic variables, which showed the greatest influence on the strategic operation of the company, communication, innovation and flexibility and improvement of knowledge. Factor analysis yielded a two-component solution, where the first factor brought together the variables of activity and characteristics of the manager, and the second factor the variable strategic action, and a high correlation was established between these two factors. These results indicate that the improvement of activities and characteristics of managers ensures the efficiency of strategic activities of the company. The aim of this paper is to point out the characteristic activities of management that have a great contribution to improving the efficiency of business and strategic operations of the company. Managers of domestic companies should base the improvement of business and competitiveness on the improvement of activities and characteristics of managers that have been singled out in this research.
