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  • 标题:E-Commerce Adoption by Small Medium Enterprises: An Extensive Literature Review
  • 本地全文:下载
  • 作者:Khoirul Aswar ; Ermawati
  • 期刊名称:Information Management and Business Review
  • 电子版ISSN:2220-3796
  • 出版年度:2020
  • 卷号:12
  • 期号:4
  • 页码:12-18
  • DOI:10.22610/imbr.v12i4(I).3123
  • 语种:English
  • 出版社:International Foundation for Research and Development (IFRD)
  • 摘要:This study aims to review academic research work carried out in the field of e-commerce adoption. The e-commerce area has been classified into three broad categories, namely technological context, organizational context and environmental context. Finally, this study identifies the important role of SMEs, an overview of e-commerce technology and the adoption of e-commerce. This study collected 52 research studies in the field of e-commerce. This research provides a systematic review of the above studies. This study classifies 3 important factors in e-commerce adoption, namely technology, organization and environmental factors. This study identifies that to increase the success of e-commerce, it is necessary to consider the determinants of e-commerce adoption so that e-commerce players can excel in the competition. This study will make a positive contribution to understanding e-commerce adoption for academics, industry, regulators, and other e-commerce users.
  • 关键词:SMEs;E-commerce Adoption;Determinant Factors
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