摘要：Spain is a country that welcomes millions of tourists every year; among those travelers there are vegetarians and other individuals who opt for a vegetarian diet during their trips eitherdue to health, religion or other reasons. The interest from the touristic businesses, especially the food and beverage sector, is constantly moving towards a healthier and more innovative cuisine. In numerous occasions, there is no clear vision of the preferences in certain segments of the market in which aspects such as the present one are considered essential. It is a sector that is currently developing, but that still has a long road ahead. Understanding the factors that shape the decision of a vegetarian tourist’s destination choice can help us appreciate the importance of this touristic sector with an infrastructure that is vastly (95%) controlled by family-owned businesses (Fehr, 2016).The main objective of this research study is to understand the factors that determine the destination choice of the vegetarian tourist; to this end, we have provided a structured survey to 400 participants and obtained concrete conclusions of the problem to be analyzed.
关键词：Vegetarian tourist;Touristic destination;Destination choice;Vegetarian restaurants;Family business
