期刊名称：Academy of Accounting and Financial Studies Journal
印刷版ISSN：1096-3685
出版年度：2021
卷号：25
期号：2
页码：1-17
语种：English
出版社：The DreamCatchers Group, LLC
摘要：This Examination centers around the components impacting purchasers' intentions enjoyed S-commerce in KSA. We experimentally investigated factors impacting purchaser's intentions on social media centering Facebook in non-industrial nations like KSA. Utilizing the essential parts of the TPB (Theory of Planned Behavior), we coordinated No. of Likes and Comments and Suggested Posts of Facebook in essential forerunners of social standards for example friends and families as the principle factors in impacting buying intentions of Facebook purchasers. We likewise incorporated Smartphones utilization as a significant impacting factor. With the assistance of econometric program IBM SPSS, we measurably dissected the information gathered through overviews. The consequences of this examination show that two variables leave an incredible effect on buying intentions for example Family and Utilization of Smartphones. Different discoveries of this examination underline that Facebook is liked for the shopping reason when contrasted with sites. The greater part of Purchasers like to make buys at any rate once per month. Females are effectively associated with S-commerce in KSA, when contrasted with Guys. Seeing factual outcomes, we presume that utilizing social media particularly Facebook is a gainful path for SMEs to create as the purchasers are effectively included. Uncovering the responses to the center inquiries a SME ordinarily experience prior to entering the market accessible on social media, this investigation is similarly significant for the business networks of KSA just as China..
关键词：Buying Intentions;Social Commerce;Smartphones;Small Medium Enterprises
