期刊名称：Academy of Accounting and Financial Studies Journal
印刷版ISSN：1096-3685
出版年度：2022
卷号：26
期号：1
页码：1-11
语种：English
出版社：The DreamCatchers Group, LLC
摘要：Digital marketing is of particular importance to all enterprises whether small or large and to any sector. In this period where drastic changes in lifestyle have taken place, it is difficult to find an enterprise or organization that does not apply digital marketing, in particular social media as a tool of digital marketing, in its daily activity. In Kosovo as well as in other countries of the Western Balkans, digital marketing and its elements are applied in various enterprises. Therefore, the impact of the application of digital marketing on sales growth, consumer behavior and many issues of business nature, are the main goals which are elaborated in this paper. These issues have aroused the curiosity of many scholars in this field as there is very little research on the application and effects of digital marketing and its elements in enterprises of developing countries such as Kosovo.
