摘要:The Current pandemic is growing exponentially in the whole world. As of today, millions across the globe have been reported infected with this virus. There are still many uncertainties as to how the next few months will impact the global community, both professionally and personally, so it is essential to look at both spectrums to make educated decisions regarding marketing world. The Covid-19 crisis is affecting the way that we work and we’re all learning how to work more remotely. It may also affect the way we go about conducting research. This pandemic is leading us all to reflect on how we do things. Researchers should take time to pause and reflect research topic and design. For example, if you’re researcher you could focus on desk-based aspects of the research (e.g. literature reviewing, writing up a section of the thesis). In current scenario researcher can utilize their time by writing quality research paper or article or case studies. It is equally important to choose reputed journal where it can get published.