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  • 标题:The Role of Management Strategies for Start-Up Growth: A Case Study of Xiaomi Technology Company
  • 本地全文:下载
  • 作者:Aibolat Yesentemirov ; Gulziya Aldashova ; Bakitgul Zhakupova
  • 期刊名称:Academy of Entrepreneurship Journal
  • 印刷版ISSN:1087-9595
  • 出版年度:2020
  • 卷号:26
  • 期号:1
  • 页码:1-10
  • 语种:English
  • 出版社:The DreamCatchers Group, LLC
  • 摘要:Strategic management can be considered as a collection of decisions and actions taken by the business management in consultation with all levels within the organisation to determine the long-term activities. The implementation of strategic management has become particular important for technologically innovative systems and start-ups. This manuscript analyzes management strategies and its implementation at technologically innovative start-ups. In the theoretical part, the manuscript described the definition, process, benefit and challenge of strategic management. In the practical part, the manuscript performs a quantitative strengths, weakness, opportunities and threats analysis with a case study of Xiaomi Technology Company, one of technologically innovative start-up associated with specific motives for internationalization and expansion into foreign markets.
  • 关键词:SWOT;Strategic Management;Innovation;Entrepreneurial Integration
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