摘要：This study aims to examine and analyze strategies for improving Business Performance through Entrepreneurship Competence, Market Orientation, and Entrepreneurial Motivation (Study on SME Coffee Shops in Makassar City). The population of this research is all coffee shops in Makassar City, amounting to 546 units. The sample consisted of 80 Warkops (coffee shops), using a proportional cluster random sampling method, namely random sampling based on coffee shop clusters and proportional. It used a descriptive quantitative approach, with a valid and reliable questionnaire as an instrument for data collection. In terms of data analysis technique, the researchers used multiple linear regression. This study found that entrepreneurial competence, market orientation, and entrepreneurial motivation partially and simultaneously affect the SME Coffee Shop's business performance positively and significantly. Researchers recommend to SME Coffee Shops in Makassar City to improve their business performance through increasing entrepreneurial competence, market orientation, and entrepreneurial motivation, along with the provision of coffee shop facilities and conveniences in response to consumer demands for a touch of technology and excellent service.
