摘要：The article substantiates and solves an important scientific and practical task of researching a factor mechanism of formation and management of organizational culture in the environment of entrepreneurship, its management in the context of development of competitiveness of entrepreneurial structures in new economic conditions. Theoretical foundations for the use of the category "organizational culture", which combine the ability to perceive managerial influence and the ability to self-transform and train an entrepreneur through adaptation to change, are researched and developed. Components of organizational culture of business structures are structured through separation of functional and social culture and the corresponding components of organizational culture are defined. The types of entrepreneurial organizational culture are systematized based on selection of relevant classification attributes, which are determined by situation, influence, cohesion and effectiveness of organizational culture. The essence and structure of the motivational mechanism for managing formation and development of organizational culture of entrepreneurial structures, the action of which is supported by model of staff motivation at stages of its career development, are determined. The article substantiates the educational support system for formation of organizational culture in the business environment. The toolkit for support of managerial decision-making on substantiation of the choice in the sphere of organizational culture formation has been improved. Formation of a portfolio of strategies for managing the organizational culture of business structures is proposed. Organizational support for organizational culture development management has been improved by developing a set of activities that covers all components of culture within the entrepreneurial business based on the use of management functions. A table is developed that compares tasks of organizational culture management and main management functions to develop personnel related activities and management style.
关键词：Entrepreneurship;Entrepreneurship Education;Organizational Culture;Personnel;Factors of Organizational Culture Development;Competitiveness
