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文章基本信息

  • 标题:Disruptive Innovation: A Driver to Entrepreneurial Success
  • 本地全文:下载
  • 作者:Oyo-Ita Dorothy ; Chris-Ossai Ekene ; Oputa Alma
  • 期刊名称:Academy of Entrepreneurship Journal
  • 印刷版ISSN:1087-9595
  • 出版年度:2020
  • 卷号:26
  • 期号:4
  • 页码:1-12
  • 语种:English
  • 出版社:The DreamCatchers Group, LLC
  • 摘要:All entrepreneurs have a goal to excel with benefits socially or financially in business and because of rapid environmental changes, these entrepreneurs are looking for means to take a lead in the industry. Disruptive innovation is the application of new methods or technology in the current market of an organization. It was recognized that the impact on the business environment, not of the technology itself, that is disruptive. The effect can be damaging on existing organisations that do not follow the new trend as the current market is more likely to take the new technology because it is leading and enhancing the characteristics of other technologies in the market. This paper is an archival study aimed at identifying disruptive innovation as one of the recent drivers of success as entrepreneurs, how disruptive innovation can provide an entrepreneur with a competitive advantage and how disruptive innovation affects entrepreneurs.
  • 关键词:Disruptive innovation;Entrepreneurs;Technology;Products
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