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  • 标题:Gamified Entrepreneurial Training Maturity of E-Commerce Adoption in Enhancing Small Business Performance
  • 本地全文:下载
  • 作者:Lasmy ; Tirta Nugraha Mursitama ; Asnan Furinto
  • 期刊名称:Academy of Entrepreneurship Journal
  • 印刷版ISSN:1087-9595
  • 出版年度:2021
  • 卷号:27
  • 期号:3
  • 页码:1-7
  • 语种:English
  • 出版社:The DreamCatchers Group, LLC
  • 摘要:Entrepreneurship is the main driver of a country's economy, including Indonesia. MSMEs provide a large contribution to Indonesia's GDP, even larger than large scale businesses. In addition, it has high labor absorption. Therefore, the business performance of MSMEs needs to be maintained, even scaling up. However, MSMEs lack confidence in ecommerce adoption and have minimal entrepreneurship training. This study examines the gamified role of entrepreneurship training (ET) on the maturity of e-commerce adoption (MECA) in enhancing the performance of small businesses (SBP). This research is a quantitative study, distributing questionnaires online with a total number of respondents of 459 small businesses in the F ET and MECA has a significant effect on the MECA, partially. Meanwhile, ET does not have a significant effect on the SBP through MECA mediation.
  • 关键词:Gamification;Entrepreneurial Training;Maturity of E-Commerce Adoption;Small Business Performance
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