摘要：The entrepreneurial intention has become a question mark, starting from the search for answers on the factors that influence when creating a business, based on the Theory of Planned Behavior, which involves entrepreneurial attitude, subjective norm, and self-efficacy. The purpose of this paper is to identify the way these factors influence business university students in Peru. To this end, the research method used is cross-sectional and descriptive, comprising a quantitative analysis of a sample of 400 university students from Lima-Norte, complemented by a qualitative analysis produced by consulting experts in the field of study. The results of the project seek to describe in detail entrepreneurial attitude, subjective norm, and self-efficacy perceived as factors that influence the formation of new businesses, which facilitate the understanding of the business process in its initial phase.
