摘要：Entrepreneurs have been challenged ever since, with several factors which impede their entrepreneurial activities towards successful entrepreneurship and sustainability. An entrepreneur cannot progress without overcoming the challenge that poses as a threat towards harnessing the imminent business opportunity identified. These challenges (factors) are experienced in different forms depending on the location, circumstances and the individual. However, variables from various theoretical factors were surveyed; sociological, psychological, innovative and the need for high achievement factors, and the results revealed led to the development of the conceptual framework of entrepreneurial success and sustainability.
