摘要：The present challenge of massive competition among higher education institution in Indonesia forces many universities including Universitas Lancing Kuning, Pekanbaru to see having a landmark as one of the solutions. “Do every university need a landmark?” Is one of the strategical issues rise and switch the debate among policy maker and academia in Indonesian university including Universitas Lancang Kuning Pekanbaru, Indonesia (henceforth: Unilak).
