摘要：According to the Global Association of the Exhibition Industry (was originally called Union des Foires Internationales, UFI) (UFI, 2016), the top three exhibition countries were the USA with 21%, an increase of 5% since 2006, China with 15%, an increase of 48% since 2006 and Germany with 10%, an increase of 2% since 2006. Asia has become the second largest exhibition market during the past decade; however, there has been very little research on Asian exhibition visitor’s engagement on different generation perspectives.
