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  • 标题:Learning from Semantic Inconsistencies as the Origin of Dynamic Capabilities in Mncs: Evidence from Pharmaceutical Mncs
  • 本地全文:下载
  • 作者:Isar Kiani ; Pouya Seifzadeh ; Ian Alam
  • 期刊名称:Academy of Marketing Studies Journal
  • 印刷版ISSN:1095-6298
  • 出版年度:2019
  • 卷号:23
  • 期号:4
  • 页码:1-18
  • 语种:English
  • 出版社:The DreamCatchers Group, LLC
  • 摘要:This paper focuses on origins of dynamic capabilities in multinational corporations (MNCs). Building on literature in the area of organizational memory and organizational learning, we investigate factors that contribute to subsidiaries of MNCs ability to detach themselves from obsolete knowledge and practices. To construct the theoretical framework, 11 extensive interviews with marketing and sales executives from three pharmaceutical MNCs operated in Iran were conducted. We test our hypotheses using statistical quantitative analysis of data related to 459 observations from subsidiaries of 51 pharmaceutical MNCs during years 2005-2009. We examine the quality of corrective actions taken by subsidiaries of pharmaceutical MNCs subsequent to subsidiaries failing to meet expected performance objectives. Our findings confirm a moderating role for internationalization, span, and the composition of human resources on the quality of corrective actions pursued.
  • 关键词:Organizational learning;Origins of Dynamic Capabilities;Organizational Memory;Pharmaceutical MNCs. Semantic Inconsistencies;Marketing.
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