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  • 标题:Letter from The Editorial Board for Academy of Marketing Studies Journal
  • 本地全文:下载
  • 作者:Ratish C Gupta
  • 期刊名称:Academy of Marketing Studies Journal
  • 印刷版ISSN:1095-6298
  • 出版年度:2020
  • 卷号:24
  • 期号:2
  • 页码:1-2
  • 语种:English
  • 出版社:The DreamCatchers Group, LLC
  • 摘要:Coronavirus (COVID-19) pandemic is growing exponentially in the whole world. As of today, millions across the globe have been reported infected with this virus. Hence, there is an urgent requirement for conducting academic research on several aspects. While the impact of COVID-19 on consumer buying habits, brands and agencies is largely unknown where new research may help stake holders a lot. There are still many uncertainties as to how the next few months will impact the global community, both professionally and personally, so it is essential to look at both spectrums to make educated decisions regarding marketing world. The Covid-19 crisis is affecting the way that we work and we’re all learning how to work more remotely. It may also affect the way we go about conducting research.
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